is the ron burgundy podcast over

We're all in a glass case of emotion. Which one of your children is the business affairs group? Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Whats the structure below you to make all this work? It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. The creator and the ad-serving publisher, in our case, are in total control. Yes, of course we are. Ron explained: Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Be as simple as you can in your answers, in your approaches, in your strategies. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Are you open to video? The longer answer is, were in an odd economy. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. So he had a similar trajectory, and hes a wonderful guy. Thanks. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Its all about the org chart. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Facebooks interest has grown and waned and grown a bit on podcasts. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? But yes, weve seen that convert. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I talk to a lot of digital media CEOs and digital media types. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. With podcasts, youre talking about promo codes at the ends of the ads, right? If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. We basically built an academy where once a year we grab eight or 10 people. Youve never bought downloads to run game ads? That is technically a long tail show. That wasnt possible prior. Our partners at Work x Work. It was a packed house and a great time. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. On this distribution I make this. Subscribe to our daily newsletter! He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Ill give two answers. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Or, the negative reason, theyre covering up bad work. I end on this team because its very important, we have our business affairs team. About. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. There is always something new happening. How do you tend to the things in the library that arent the celebrity shows? Well do standard, straight-up, quick-turn, host-read ads. Hes going to start this journey now of trying to get into college. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Then if they want to, we launch their podcast with iHeart Podcast Network. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. It is a centralized medium when it comes to RSS feeds. Not great. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Its why we widely distribute. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. We were actually working and trying to make change together genuinely. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Its also how we got here. There is a product lead; Uta Knablein is our chief product officer. Our job was really simple. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. I think marketers in this moment are actually not turning down in advertising as much as youd expect. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Podcasting is a mass-reach medium. I hate to answer it so vaguely. The Ron Burgundy Podcast Season One Trailer. That is some real Silicon Valley stuff. In my opinion, I dont think we would be where we are as an industry otherwise. Thanks to all of you for coming to the HotPod Summit. Conal and iHeart Digital earned that success by doing some unconventional things. The last thing Id say is more of a human thing. I do. Weve all seen this, so Im not saying anything privileged. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. See omnystudio.com/listener for privacy information. You have a distribution model that is free. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. All of our attention is on audio now because of podcasting. I will say one more thing. Both are completely okay and actually really perform well. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. As that has happened, this thing has come along called audio. Sometimes these restructures are a little bit fake. We have an app of our own. YouTube is a good example of this. Fair enough. Exorcising some demons in Rons man cave. See omnystudio.com/listener for privacy information. We also have an original content series we make with IBM called Smart Talks with IBM. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. On the other side of the business, you own the distribution. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Everything will get better, faster, and easier if you parallel-path projects. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? I dont think this is wishful thinking. That's it. These are marketers who are usually really good at this stuff like really good. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. In podcasting, it is fundamentally different. I fell in love with this medium 10 years ago. Yeah, we do too. Its really that simple. You are describing a mature company. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Ninety-five percent. It has been fun, if nothing else. Are they yours if theyre subscribed on YouTube? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In Chicago, I sat in front of OMD. Is it just Bob Pittman being like, Chaos reigns. He was like, I believe in this medium. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast.

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